Yuy Sin Yu Sofia (chinese: 于心雨, Yú Xīn Yǔ: “rain in the heart”) - multidisciplinary artist, director, designer.

Growing up between China and Siberia, she explored fashion by mixing vintage pieces from her mother’s wardrobe with finds from China’s underground markets and brand stores. After exploring different countries, Sofia studied at the Art & Design Institute in Prague, while also training in video production and directing. She then worked in Fetish Production, gaining experience in advertising and production.
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In recent years, she worked with Anton Reva on projects for Armani, Givenchy, Nike, Yeezy, i-D Magazine, Diplo, Amazon Prime, Arc’teryx, Havana Club, and many others as an executive producer, project lead, and art director, co-founding the Destructed Vision studio (DV).

Currently, she works at the intersection of art, fashion and film.
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In her art practice, she works between romanticism and symbolism, capturing the beauty of the present moment.